JOSEPH BINDER (1898-1972)
New York World's Fair. Color lithograph poster, unbacked, 762x508 mm, 30x20 inches. Grinnell Litho. Co., Inc., New York. 1939. This is the larger format. A strong Art Deco and Modernist design for the New York World's Fair, featuring "a visual epitomization" of the Trylon and Perisphere rising over a train, ship and the silhouette of New York City (World of Tomorrow p. 218). This design was awarded first prize in the poster competition for the fair in 1938. Joseph Binder studied at the Vienna School of Applied Arts under the great Secessionist, Alfred Roller. He immigrated to America in the mid-1930s, where he created campaigns for United Airlines and the American Red Cross. He designed covers for Fortune and Graphis magazines, and in 1948, was appointed Art Director and Designer for the U.S. Navy. World of Tomorrow p. 219, Weill 427, Resnick 31, The Poster 304, Affiche Art Deco p. 116, Crouse p. 108, Century of Posters p. 309.